Forest City Parking and Mobility Option Action Plan

Cityfi designed the Forest City Parking and Mobility Option Action Plan, a customer-centric curbside management and mobility enhancement strategy based on trends & benchmarks around the United States and internationally, that looks to maximize amenities and ease of use for customers, while maximizing revenues for Forest City. The plan was created to help position Forest City as the U.S. developer that best uses parking and transportation demand management (TDM) to maximize financial returns, and enhance the user experience at The Yards site.

 
 
Cityfi - Symbol C - Sunflower Yellow - CMYK.png
Cityfi - Symbol D - White.png
 

Context

As climate change becomes a greater challenge and public space becomes more valuable, cities and developers are looking for creative ways to manage it.

Forest City aims to provide social benefits by reducing car ownership rates and single occupant vehicle trips, gain a competitive advantage with cities in future project proposals, and mitigate risk as more cities begin requiring TDM programs from developers.

Method

Cityfi played a pivotal role with the city to allow innovation on public and private space, instead of shying away from setting vs. following the trends. It explored a concept for a P3 “mobility wallet” for end-user customers that would provide unlimited access to some modes and limited amounts of rideshare, carshare etc. Ultimately, the goal was to deliver a solution that allowed Forest City to reclaim parking space in existing developments and to build significantly less parking in future developments, while giving customers many more mobility options. The work was data-based on trends in urban vehicular ownership, the growth of transportation network companies and active transportation, as well as the likely arrival of fully autonomous vehicles in the next decade.

The parking and curbside strategy was completed and implemented in 90 days, resulting in significant bottomline impacts and improved service for customers, while lowering requirements for parking in future developments.

 
 
Cityfi - Symbol B - Blaze Orange - CMYK.png
 

Project Information

Client: Forest City

Location: Washington, DC