International OEM Advisory Services

Cityfi provided advisory services to an international OEM to support the creation and implementation of the company’s car-sharing initiative in North America. It is an on-demand, self-serve car-sharing service that allows users to pick up and drop off cars at specific stations.

 
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Context

Cities are facing considerable pressures from aging infrastructure, climate change, and changes and growth in populations. However, as people move back into city centers, citywide smart mobility initiatives are the way to scale maximum benefit for the most people while enabling data-driven and responsive solutions at the neighborhood and community level.

Method

Cityfi served as the subject matter expert, and partnerships strategist and facilitator. Cityfi performed a landscape assessment of mobility market conditions, and conducted data-driven research to better define and inform customer demand, target use cases, optimal vehicle placement locations, electrical charging strategy, pricing plan, and ideal business partners. Based on its research, Cityfi provided recommendations to the client on ways to enhance its carshare program business model and market entry strategy.

 
 
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Project Information

Client: International OEM

Location: United States of America