Method
Cityfi had two main roles in the project. Cityfi’s first role was to engage with stakeholders via interviews (representatives from taxi companies, Uber, and Lyft) and focus groups. Cityfi’s second key role was to conduct a public outreach survey to understand customer needs and perceptions of the taxi industry.
The study culminated in a public report and presentation to the Taxicab Commission. In 2020, a second phase to implement the proposed regulatory framework was postponed due to the COVID-19 pandemic.