Open Mobility Foundation
Strategic Plan

Cityfi led the development of the Open Mobility Foundation’s (OMF) Strategic Roadmap and Action Agenda to renew the vision and mission of the organization and position its programming for long-term fiscal sustainability. Beyond equipping the OMF with actionable goals and strategies, the plan examines the organization’s role in defining the future of digital infrastructure and offers a toolkit for prioritizing and piloting future offerings.
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Since its launch in 2019, the OMF has equipped cities with critical tools and knowledge to address the increasingly digitally-enabled transportation landscape with equitable and outcomes-focused solutions. With the organization stewarding the open-source Mobility Data Specification (MDS), its adoption surged globally among cities, and the OMF community quickly became a trusted and unique space for cross-sector stakeholders to jointly shape mobility services and digital management tools. Looking toward a future of possibilities, the organization sought to explore how its programming, governance, and organizational structure should continue to evolve, drive sustainable revenue, and engender meaningful impact. With funding from The Rockefeller Foundation and the strategic planning process led by Cityfi, the OMF undertook a yearlong Digital Infrastructure Convening Series to establish a strategic direction for the organization’s future.

Vision

Grounded in refreshed organizational values, the Strategic Roadmap and Action Agenda guides the OMF in both deepening its current priorities in the mobility space and testing new programmatic ideas and offerings as capacity allows. This focused yet flexible and exploratory approach serves to strengthen the organization’s value propositions for members and other key stakeholders. 

Method

Cityfi engaged staff, advisors, and members of the OMF; national thought leaders; and subject matter experts in a strategic planning process that included two Digital Infrastructure Convenings and multiple stakeholder interviews. This multi-phase approach gradually distilled broad, visionary thinking that captured the breadth of future possibilities for the OMF into more focused tactics to hone in on a strategic direction and actionable path forward. 

Having generated valuable stakeholder input and analysis, the Digital Infrastructure Convening Series culminated in the creation of the Strategic Roadmap and Action Agenda. This asset lays out a series of organizational goals, strategies, and actions, followed by an implementation timeline for the short, medium, and long terms. Workshopped during the Digital Infrastructure Convenings, a compendium of key offering profiles present possible future drivers of organizational goals, member value, and sustainable revenue, which can be evaluated with the accompanying pilot framework and prioritization screen.

The Strategic Roadmap and Action Agenda was launched in September 2023, and implementation by the OMF staff is currently underway.