Method

Cityfi was engaged to develop and operationalize a rideshare and mobility hubs strategy for MLB All-Star Week and future stadium events. The team convened and aligned a diverse group of stakeholders—including SDOT, TNCs, local business districts, and adjacent property owners—to create a detailed operations plan addressing routing, access points, staging, and pedestrian interaction zones. Cityfi also supported the design of geofences and in-app messaging with TNC partners and coordinated district wayfinding to ensure alignment across platforms. In addition, Cityfi negotiated technology improvements between TNCs and the stadium to better integrate designated pickup areas and elevate the user experience, while advising on low-cost strategies to activate the public realm and rideshare waiting zones.

The effort led to smoother and more predictable rideshare operations, increased awareness of designated loading areas, and a more welcoming experience for attendees. Testing conducted during All-Star Week informed an evaluation strategy shared with partners and validated the effectiveness of signage, geofencing, and area activation. The collaboration helped set a new standard for game-day mobility at T-Mobile Park, resulting in safer streets, clearer communication, and enhanced engagement with the surrounding neighborhood.